Jan. 21, 2024 2:45 pm PST | SEO Gazette | By Luke Ross
Recently on January 17th, Google announced on The Keyword introducing two “major updates” – Circle to Search and an “AI-powered multisearch experience” and no it’s not Search Generative Experience, however Google may want to consider using caution on using the term “experience” for every experimental feature that is bound to mess with rankings and SEO.
Announced as “New Ways to Search in 2024”
In the announcement, Google emphasized that it envisions a future where users can search in any way, anywhere. Giving examples of past updates and features like voice search, searching using Google Lens, and of course, Google’s Search Generative Experience within Search Labs.
However, Google says that these newest two updates bring this vision even closer to reality.
“Ultimately, we envision a future where you can search any way, anywhere you want. Now, as we enter 2024, we’re introducing two major updates that bring this vision closer to reality: Circle to Search and an AI-powered multisearch experience. Let’s take a look at what’s ahead.”
Elizabeth Reid – VP, Google Search
Introducing Circle to Search
The first of these innovations, Circle to Search, revolutionizes how users interact with their Android devices. This feature allows users to search for information directly from their screen without the need to switch between apps.
By simply circling, highlighting, or scribbling on the screen, users can initiate searches for text, images, or videos, making information access instantaneous and disrupting the traditional search process.
Initially available on select premium Android smartphones, including the Pixel 8, Pixel 8 Pro, and the Samsung Galaxy S24 series, Circle to Search promises to redefine mobile search.
AI-Powered Multisearch Experience
The second update introduces a multisearch experience, building on the capabilities of Google Lens.
This feature enables users to search using both images and text simultaneously, offering AI-powered insights that extend beyond simple visual matches.
Users can now ask complex questions about what they see, such as inquiring about an unfamiliar object or seeking detailed explanations, and receive comprehensive, AI-generated overviews that amalgamate relevant information from across the web.
This multisearch experience is launching in English in the U.S., with plans to expand to other languages and regions.
A Future Shaped by Generative AI
These updates are part of Google’s broader vision to harness the power of generative AI in search technologies.
By experimenting with AI in its Search Labs, Google has been able to gather valuable feedback and refine its offerings to make AI more accessible and useful to a wider audience.
In recent reports, Google SGE’s feedback has mostly been negative, however, SEOs hope that these recommendations are used to improve SERPs rather than causing more ranking volatility. The company emphasizes its commitment to continuous innovation, aiming to make search more natural and intuitive for everyone.
As Google continues to push the boundaries of what’s possible with AI in search, these updates represent just the beginning of a transformative journey. Users are encouraged to explore these new features and join Google in reimagining the future of search.
Article written by Luke Ross, SEO Gazette LLC
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