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SEOs: Don’t Sleep on Google Bard’s New Extensions

Jan. 22, 2024 8:21 pm PST | SEO Gazette | By Luke Ross

January 22, 2024 Google’s AI language model, Bard, is making significant strides in accessibility and functionality with its new extensions. These integrations seamlessly bridge the gap between real-time data from popular platforms like YouTube, Hotels, Flights, and Maps, and users’ personal content stored in Gmail, Docs, and Drive.

Can Bard’s Extensions Supercharge SEO?

For those in search engine optimization and data-driven individuals alike, the implications are significant. Imagine crafting an impromptu marketing campaign in Google Docs and having YouTube analytics and trending topics woven directly into the fabric of your proposal, or effortlessly incorporating real-time flight deals into a travel itinerary planned within Drive.

Imagine planning out a strategy on a Google doc or sheet for pages with targeted keywords, h1s, title tags, and meta descriptions – and Bard is right there with you, filling in data as you go.

Bard’s new extensions eliminate the friction of context switching and data aggregation, presenting a unified information landscape where personal insights and external intel coalesce seamlessly.

But it’s not just about streamlining workflows. Bard’s extensions empower users to unlock possible hidden potential within their own data. Gone are the days of sifting through endless email threads; Bard can now auto-summarize key points and surface relevant information, making client meetings a breeze.

Docs and Drive transform into treasure troves of personal knowledge, with campaign trends and audience insights readily available for analysis and strategic decision-making.

Seemingly, Google is ensuring that data privacy remains paramount. Bard’s extensions prioritize user control, allowing individuals to granularly manage which extensions are active and precisely define their access to personal data.

Are SEOs Using Google Bard?

It seems that a majority of the world has at least tried out Google Bard. The SEO Community included. Here’s some statistics:

Bard has a total number of 142 million visits. Number of Pages visitors visit per visit is 2.65 pages. Google Bard has a 55.10 % Bounce Rate. Google Bard has an average visit duration of 6 min 32 sec.

The United States contributes the most traffic to Google Bard worldwide, with 21.66%.

Over 76% of the traffic on Google Bard is recorded as direct traffic. At the same time, 16.77% is organic traffic. 

Google’s Bard + Search Generative Experience?

Bard is being pushed as Google’s go-to tool for information retrieval; it’s a “collaborative exploration, a personal guide, and a creative muse” all rolled into one. It’s the future of search, according to Google.

You know what’s also the future of search? SGE.

Perhaps some digging is needed, but utilizing Google Bard for SEO in response to Google’s Search Generative Experience may be useful it seems.

You heard it here first.

Bard’s extensions represent a shift in how we interact with information. It’s no longer about passively searching; it’s about harnessing the power of AI to actively connect personal data with real-time insights, creating a dynamic and personalized information experience.

In a world drowning in data, emails, and notifications – Bard’s extensions offer a life raft of efficiency and actionable knowledge. Whether you’re a seasoned SEO or digital marketer crafting data-driven campaigns or a busy business professional seeking to streamline your business or digital life, Bard’s latest offering redefines the game.

It’s not just information at your fingertips, it’s information tailored to your needs and empowering your success.

Article written by Luke Ross, SEO Gazette LLC

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