Google Testing Ads in Organic Search Results - SEO Gazette

Is Google Integrating Ads Amidst Organic Search Results?

Oct. 25, 2023 5:07 am PST | SEO Gazette | By Luke Ross

Uncovering Google’s Latest Testing

Google is seemingly testing a new feature – placing ads between organic search results. This experiment has been noticed and brought to light by SEO experts, signifying a potential shift in the dynamics of online advertising and organic search visibility. This article delves into the details of this experiment and explores its implications.

According to a Search Engine Land article on October 24, Ahrefs’ Patrick Stox brought the attention to this and noticed sponsored posts appearing amidst organic results on page one of a Google SERP. Specifically, ads were spotted in positions where the third and fifth organic results typically appear​.

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Google’s Stance

Google’s Ads Liaison, Ginny Marvin, was elusive when asked about this experiment, stating, “We’re regularly experimenting and don’t have anything more to share at this point”​. This statement underscores Google’s continuous efforts to evolve its platform, even if it may alter the established norms of search engine results pages.

SEO Concerns & Implications

Should Google decide to implement this feature broadly, it could potentially result in more clicks for advertisers. By infiltrating traditionally organic spots with ads, advertisers might see enhanced visibility and engagement from users.

On the flip side, this move could be detrimental for the SEO community. The intrusion of ads into organic spaces could mean lesser visibility for organic listings, making it harder for SEO-focused strategies to thrive.

User Experience at Stake?

Moreover, this experiment could also negatively affect the user experience on Google Search. Users might find it challenging to differentiate between organic results and advertisements, which could potentially lead to dissatisfaction and trust issues concerning the quality of search results.


The integration of ads within organic search results is a significant development that could reshape the landscape of online advertising and organic search. While it may benefit advertisers, the concerns it raises for SEOs and the potential negative impact on user experience are aspects that warrant a thorough examination. This experiment is a testament to the ever-evolving nature of Google’s search platform and its profound influence on online visibility and user interaction.

Article written by Luke Ross, The SEO Gazette

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