Google October Spam Update Rollout - SEO Gazette

Google’s Spam Update Completes Rollout

Oct. 22, 2023 11:35 am MST | SEO Gazette

Google’s Ongoing Battle Against Spam

In a continued effort to uphold the integrity of its search results, Google has successfully rolled out its October 2023 Spam Update, which targets thin, copied, misleading, and overly promotional content. This initiative, which concluded on Friday October 20th, underscores the tech giant’s commitment to delivering a transparent and honest user experience.

Spam Update response from user feedback

The Spam Update was first unveiled on October 4, following a slew of user feedback about increased spam results, especially in non-English searches. This feedback drove Google to refine its spam detection capabilities, aiming for a significant reduction in spammy pages appearing in users’ search results worldwide. The update is a part of Google’s ongoing endeavor to keep pace with evolving spam trends and tactics through periodic updates.

google’s Spam-Fighting Mechanism

Automated Systems and Human Review: The SpamBrain at Work

At the core of Google’s spam-fighting arsenal is a blend of automated systems and human reviewers, all coordinated to identify and demote spammy pages and sites. A notable component of this system is SpamBrain, an AI and machine learning-driven tool designed to stay ahead of emerging spam tactics.

Prohibited Practices Highlighted

The recent update lays emphasis on several prohibited practices as outlined in Google’s spam policies. These include hidden texts or links, automatically generated content with little to no added value, large-scale unauthorized article scraping, pages loaded with distracting ads, and thin affiliate content overly focused on monetization. Also frowned upon are “doorway” pages and other deceptive tactics aimed at tricking search engines, alongside aggressive or misleading commercial tactics like false claims.

SEO Impact & Advice

For websites, the October 2023 Spam Update serves as a stern reminder to adhere to Google’s guidelines and best practices. Sites negatively impacted by this update will need to review and possibly overhaul their content and SEO strategies. Key areas to scrutinize include thin affiliate pages, hidden text, scraped content, and excessive ads. Any tactics deemed overly promotional or misleading should be promptly corrected.

Path Forward

SEOs are advised to focus on publishing high-quality, practical, engaging, and original content as a shield against the adverse impacts of such algorithmic updates. Regular monitoring of backlinks and conducting website audits can help identify potential red flags and take corrective actions promptly. The emphasis remains on prioritizing the user experience over shortcuts or tricks. Staying in Google’s good graces now requires a stronger focus on value and transparency, underlined by a genuine effort to enhance the user experience.


In summary, Google’s October 2023 Spam Update is not just an algorithmic change but a call to action for publishers and the SEO community. Upholding a transparent, honest user interface and adhering to Google’s guidelines could significantly enhance a website’s standing in search results, making the web a better place for all users​.

“The update is a part of Google’s ongoing endeavor to keep pace with evolving spam trends and tactics through periodic updates.”

Article written by Luke Ross, The SEO Gazette

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